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Top 5 tips for using LinkedIn to promote yourself on-line

October 14, 2013
1.

Complete your profile.

Just over half of LinkedIn users have completed their profiles so by completing your profile you are going to maximise your chance of being found by anyone searching for the skills and experience that you have to offer.

Start by making sure that your name is spelt correctly and capitalised properly. It is best to just use your first and last names – avoid initials, titles, qualifications, telephone numbers or e-mail addresses. Make sure that you are consistent – use the same name that is on your business card and CV.

Use a professional photograph of yourself – there are many times when you will need to upload a photo as you enrol on more social media platforms so the relatively small cost of having a professionally taken photograph will turn out to be a good investment. Definitely avoid pictures of you on holiday, at a party, playing golf or standing by your car. LinkedIn is a social networking site for professionals – your profile and especially your photo should reflect this.

Next consider your headline – it does not have to be your current job title, it can be anything you want. Consider it to be your strap-line – summing you up in one sentence. What you put here will appear after your name on your profile and any LinkedIn activity such as status updates, comments or likes.

Take time to create a headline that will make a great first impression – letting people know simply and honestly who you are and what you can offer.

Take the same approach with your profile summary – this is your opportunity to tell everyone who you are and where you have come from but also what you are looking to do in the future. Try to avoid old CV clichés such as ‘motivated’, ‘creative’, and ‘responsible’ because they have been severely over-used. Also avoid jargon – the purpose of the summary is to paint a picture of what you can do for your network (and what they can do for you)

And whilst we are talking about pictures – if you have any relevant documents, slide presentations or photos of your work make sure you upload them to your profile.

2. Grow your network.

As soon as your profile is complete you need to start to grow your network – connect with as many people as you can starting with your existing contacts. Upload your contacts to LinkedIn from Outlook, Hotmail, Gmail or whatever e-mail platform you use.

Start off by connecting with colleagues, friends, former bosses and work colleagues, current and former customers and suppliers. Ask for recommendations – you should aim to have at least one recommendation for every job on your portfolio. These can be from your manager, reports, customers or suppliers.

Make it easy for people to connect with you on LinkedIn – add your LinkedIn details to your business card. If you can, put your photo on your business card – this helps people to remember you and makes sure that they try to connect with the right person on LinkedIn.

When inviting people to connect with you, personalise the invitation message rather than using the default LinkedIn invitation – try to give them as much information as you can about why you want to connect with them.

It is a good idea to have a guiding principle as to who you connect with – people you know very well, people you have worked with, people you have met in person are typical criteria that most LinkedIn users start off with. To grow your network faster you will need to extend this to contacts of contacts and people you have only met on-line – be cautious of people with no contacts or inconsistent profiles.

LinkedIn is a social network so take time to interact with your contacts – even if it is only liking their status updates. Each time you interact with one of your contacts it will appear as your activity visible to other members of your network.

LinkedIn helps you to keep in touch by notifying you when it is one of your contacts birthdays, a work anniversary or they have a new job. All of these occasions give you an opportunity to build on your relationships with your network.

3. Be sociable.

LinkedIn is a social network after all, albeit a professional one, so be sociable and join a group. The obvious ones to start with are the professional groups for members of a profession such as accountancy or law. If you are a member of a professional body then the chances are that there will be a LinkedIn group for you – if not why not create one?

LinkedIn will also suggest groups you might like to join – see which groups your contacts are members of and see if you would like to join those.

You can also search for groups from your LinkedIn tool-bar – once you have found a group you like the look of you can click on the information ‘i’ to get a detailed breakdown of how many members there are in the group, what the demographic is and how fast the group is growing.

As with any social group, most LinkedIn groups have rules about who can start discussions and make comments as well as the sort of content that is expected. Start off by following discussions in your group – you can get e-mail notification of whenever a new discussion or comment has been added to the group. Make pertinent comments to discussions you are following – also consider starting your own discussions or polls.

Every time you make a contribution to one of your groups your network will see it on their status feeds. By making intelligent, useful contributions to discussions which have a bearing on your area of expertise you can enhance your reputation and get yourself noticed.

Where possible, avoid negative or destructive comments – you might feel like having a rant about the latest government policy but this generally has less effect than making positive, useful suggestions about what the government should be doing.

4. Use LinkedIn little and often.

LinkedIn should become part of your daily routine, in the same way that e-mails are – spend 5 to 10 minutes on LinkedIn 2 or 3 times a day. Download the LinkedIn app for your smart phone and keep abreast of what is happening in your network whilst you are on the move.

You do not have to be on LinkedIn all the time – you can set up e-mail notifications to tell you when there are new discussions or comments in your groups.

Remember to keep your profile up to date and synchronised with your CV – recruiters will check your CV against your LinkedIn profile so make sure that they are consistent. Add new projects, publications or qualifications to your profile. If you are still building your profile you can turn off the LinkedIn activity broadcasts so that your contacts do not keep congratulating you every time you make a change to your profile.

Get into the habit of updating your status regularly with things that you think your network will want to know about – either things that you are personally involved in or articles, books or videos that are of interest. Like or comment on the updates of your contacts and share useful information and opinion with your network.

Using LinkedIn little and often will ensure that you are seen as an active professional and this will enhance the impression you create.

5. Use apps to integrate your social media platforms.

LinkedIn should be part of an integrated Social Media strategy which includes Twitter and Facebook – your LinkedIn status updates can also be posted as tweets, for example, if you have registered your twitter account with LinkedIn,

Consider setting up a blog for yourself where you can write extended entries about your work and your areas of expertise – these can be linked to appear as status updates in LinkedIn, Facebook and Twitter which maximises their exposure for the minimum effort.

You can add your twitter account and up to three web-site links to your profile – typically your work web-site and your personal blog. Your web-sites can contain links to your LinkedIn profile, your groups and your LinkedIn company pages – these and other apps are available from the LinkedIn developers web-site.

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Social Media for Beginners – Oxford 3 July 2013

June 26, 2013

Social Media for Beginners
Half-day Workshop

Wednesday 3 July 2013, Advanced Business Solutions, Milton Park, Abingdon Oxon OX14 4RY

13:00 to 16:30

  • Are you making the most of Social Media?
  • Is your LinkedIn profile up to date?
  • Are you using Facebook and Twitter to position yourself as a specialist in your field?

branduIf not then the Social Media for Beginners Half-day Workshop is an essential next step in establishing your Social Media presence.

Social Media has dramatically changed the face of career development – it is no longer about simply keeping your CV up to date. If you are employed or running your own business Social Media tools should be at the heart of your career development strategy.

Whether you are embarking on a Portfolio Career or a new full-time role you can increase your chances of success by using LinkedIn, Facebook, Twitter and other Social Media apps.

Learn what to do and what not to do.

Packed with powerful practical tips and techniques this workshop will unveil the mysteries of Social Media and equip you with all you need to enable you to establish an on-line presence.

Book Now

The fee for this ½-day workshop is:

  • £69.00 (+ VAT) for non-members.
  • £59.00 (+ VAT) payment with booking by BACs or PayPal
  • £49.00 (+ VAT) for Tier1 members

Places are limited so book on-line today!

Course Leader: David Doughty CDir FIoD FCIM FBCS

2a7f488The course is delivered by David Doughty, a Chartered Director and highly experienced Non-Executive, Chief Executive, Chair, Entrepreneur and Business Mentor. David has been a member of LinkedIn since 2006 and actively uses Social Media to promote a number of businesses. See his LinkedIn profile here: (http://uk.linkedin.com/in/daviddoughty

 


Social Media for Beginners – Bristol 15 May 2013

April 17, 2013

Social Media for Beginners – Half-day Workshop

Wednesday 15 May 2013, Orchard Street Business Centre, 14 Orchard Street, Bristol BS1 5EH

13:00 to 16:30

  • Are you making the most of Social Media?
  • Is your LinkedIn profile up to date?
  • Are you using Facebook and Twitter to position yourself as a specialist in your field?

social media marketing workshop

If not then the Social Media for Beginners Half-day Workshop is an essential next step in establishing your Social Media presence.

Social Media has dramatically changed the face of career development – it is no longer about simply keeping your CV up to date. If you are employed or running your own business Social Media tools should be at the heart of your career development strategy.

Whether you are embarking on a Portfolio Career or a new full-time role you can increase your chances of success by using LinkedIn, Facebook, Twitter and other Social Media apps.

Learn what to do and what not to do.

Packed with powerful practical tips and techniques this workshop will unveil the mysteries of Social Media and equip you with all you need to enable you to establish an on-line presence.

Book Now

The fee for this ½-day workshop is:

  • £69.00 (+ VAT) for non-members.
  • £59.00 (+ VAT) payment with booking by BACs or PayPal
  • £49.00 (+ VAT) for Tier1 members

Places are limited so book on-line today!


Social Media for Beginners – Bristol 15 May 2013

April 17, 2013

Social Media for Beginners
Half-day Workshop

Monday 15 May 2013, Orchard Street Business Centre, 14 Orchard Street, Bristol BS1 5EH

13:00 to 16:30

  • Are you making the most of Social Media?
  • Is your LinkedIn profile up to date?
  • Are you using Facebook and Twitter to position yourself as a specialist in your field?

social media marketing workshop

If not then the Social Media for Beginners Half-day Workshop is an essential next step in establishing your Social Media presence.

Social Media has dramatically changed the face of career development – it is no longer about simply keeping your CV up to date. If you are employed or running your own business Social Media tools should be at the heart of your career development strategy.

Whether you are embarking on a Portfolio Career or a new full-time role you can increase your chances of success by using LinkedIn, Facebook, Twitter and other Social Media apps.

Learn what to do and what not to do.

Packed with powerful practical tips and techniques this workshop will unveil the mysteries of Social Media and equip you with all you need to enable you to establish an on-line presence.

Book Now

The fee for this ½-day workshop is:

  • £69.00 (+ VAT) for non-members.
  • £59.00 (+ VAT) payment with booking by BACs or PayPal
  • £49.00 (+ VAT) for Tier1 members

Places are limited so book on-line today!

Course Leader: David Doughty CDir FIoD FCIM FBCS

2a7f488The course is delivered by David Doughty, a Chartered Director and highly experienced Non-Executive, Chief Executive, Chair, Entrepreneur and Business Mentor. David has been a member of LinkedIn since 2006 and actively uses Social Media to promote a number of businesses. See his LinkedIn profile here: (http://uk.linkedin.com/in/daviddoughty


How to become a Non Executive Director – Monday 26 November, Oxford

November 1, 2012

The How to become a Non-Executive Director course helps you to plan and prepare for your first NED position. It instils a real sense of what is expected of NEDs, and how you can meet the challenge.
How to become a Non-Executive Director

This one-day interactive course is aimed at aspiring NEDs and covers essential knowledge about roles, responsibilities, strategy and corporate governance that are key foundations for a Non-Executive board role. It also considers up to date thinking on corporate governance and the responsibilities of owners, the board and employees.

This is followed by practical sessions on identifying NED opportunities, the process of obtaining a first appointment and performing due diligence before any position is accepted. There is emphasis on the importance of presenting your experiences with clarity and relevance.

“The material, the course leader’s insights, and the opportunity to share thoughts and feelings with similarly inclined business people, made for a really valuable day. I came away with some clear actions.”
Bernard Grenville-Jones Co-Founder, Company Director and Head of Operations OAC Actuaries and Consultants (OAC plc)
“This one day course is an excellent overview, providing real advice and very helpful information for those Directors who are interested in developing a non-exec portfolio.”
Julian Dennis, Director Compliance & Sustainability at Wessex Water, Bath, United Kingdom

This course identifies the various ways and circumstances in which non-executive directors can make an effective contribution to a board’s work. It also examines methods for their selection and reviews their motivation, induction and reward.

Who should attend?
Individuals who are currently a non-executive director; those seeking appointment as a non-executive director and those looking to appoint a non-executive director.

What to expect?

  • Clarifies how and why non-executive directors can strengthen a board
  • Provides practical guidance on how best to secure an appointment as a non-executive director

Course objectives
Participation on this course will provide you with the knowledge to:

  • Clarify the board’s role, purpose and key tasks
  • Appreciate the contributions that non-executive directors can make to the board in different types of company and situations
  • Recognise the qualities and experience needed to fulfil a non-executive director appointment
  • Appreciate appropriate methods for finding, selecting, appointing and rewarding non-executive directors
  • Understand the preparation required to interview for or be interviewed for the post of non-executive director

Course Leader: David Doughty CDir FIoD

David Doughty - Chartered DirectorThe course is delivered by David Doughty, a Chartered Director and highly experienced Non-Executive, Chief Executive, Chair, Entrepreneur and Business Mentor. David has extensive executive and non-executive experience in small and medium enterprises in private and public sectors. He is also a board level consultant to multi-national organisations and a Chartered Director Ambassador for the Institute of Directors. See his LinkedIn profile here: (http://uk.linkedin.com/in/daviddoughty)

Key Details
Duration: 1 day
Location:

Advanced Business Solutions
5G Milton Park
Abingdon, Oxon
OX14 4RY

Price

£330.00 (ex VAT)

Early Bird Discount Price
£300.00 (ex VAT)

Book Now
To see course dates and to book your place now follow this link:
Course Registration
The fee includes lunch, refreshments and a copy of the course handbook

Attendance counts as 6 CPD hours of structured learning

 


Are you thinking about becoming a Non-Executive Director?

October 4, 2012

 

The How to become a Non-Executive Director course helps you to plan and prepare for your first NED position. It instils a real sense of what is expected of NEDs, and how you can meet the challenge.
How to become a Non-Executive Director

This one-day interactive course is aimed at aspiring NEDs and covers essential knowledge about roles, responsibilities, strategy and corporate governance that are key foundations for a Non-Executive board role. It also considers up to date thinking on corporate governance and the responsibilities of owners, the board and employees.

This is followed by practical sessions on identifying NED opportunities, the process of obtaining a first appointment and performing due diligence before any position is accepted. There is emphasis on the importance of presenting your experiences with clarity and relevance.

This course identifies the various ways and circumstances in which non-executive directors can make an effective contribution to a board’s work. It also examines methods for their selection and reviews their motivation, induction and reward.

Who should attend?
Individuals who are currently a non-executive director; those seeking appointment as a non-executive director and those looking to appoint a non-executive director.

What to expect?

  • Clarifies how and why non-executive directors can strengthen a board
  • Provides practical guidance on how best to secure an appointment as a non-executive director

Course objectives
Participation on this course will provide you with the knowledge to:

  • Clarify the board’s role, purpose and key tasks
  • Appreciate the contributions that non-executive directors can make to the board in different types of company and situations
  • Recognise the qualities and experience needed to fulfil a non-executive director appointment
  • Appreciate appropriate methods for finding, selecting, appointing and rewarding non-executive directors
  • Understand the preparation required to interview for or be interviewed for the post of non-executive director

Course Leader: David Doughty CDir FIoD

David Doughty - Chartered DirectorThe course is delivered by David Doughty, a Chartered Director and highly experienced Non-Executive, Chief Executive, Chair, Entrepreneur and Business Mentor. David has extensive executive and non-executive experience in small and medium enterprises in private and public sectors. He is also a board level consultant to multi-national organisations and a Chartered Director Ambassador for the Institute of Directors. See his LinkedIn profile here: (http://uk.linkedin.com/in/daviddoughty)

Key Details
Duration: 1 day
Location:

Institute of Directors Bristol
14 Orchard Street
Bristol BS1 5EH 

Price

£330.00 (ex VAT)

Early Bird Discount Price
£300.00 (ex VAT)

Book Now
To see course dates and to book your place now follow this link:
Course Registration
The fee includes lunch, refreshments and a copy of the course handbook

excellencia limited – your route to leadership excellence

 


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